Balmain Hair opens 2025 with L’Année de la Muse, a four-chapter series that traces the life of a Parisian woman, revealing how each milestone is mirrored in her hair. “Muse D’Amour” launches this journey, capturing that breathless first chapter of love through the lens of photographer Sebastian Faena and the direction of filmmaker Bobby Afonso. Soft, flowing hair sets the tone, signaling the tender rush and vulnerability that come with new romance.
This campaign continues Balmain Hair’s mission to show how hair shapes personal identity, a theme the brand has explored through runway collaborations and couture-inspired products. There’s a sense of elevated practicality throughout, with each look balancing an effortless vibe and a refined sensibility.
Pince À Cheveux Impériale Burgundy Extra Small
Landing on January 27th at BalmainHair.us and Neiman Marcus, this handcrafted claw clip in velvet burgundy is made from durable cellulose acetate. It features Balmain’s 18K gold-plated “B” and is crafted with a hypoallergenic, flexible material that’s gentle on hair and scalp. Sized for thin or fine hair, it’s a go-to piece for tucking loose strands away without losing that polished touch. Price: $115.
Pince À Cheveux Impériale Burgundy
Also dropping on January 27th at BalmainHair.us and Neiman Marcus is a larger version designed for long, thick hair. Thanks to its revolutionary clip mechanism, it can hold up to three times more hair than the brand’s already-established large clip. No more slipping or re-adjusting; it locks in place securely and complements the volume of a more robust style. Price: $258.
Muse D’Amour Styling Set
Rounding out the launch is the Muse D’Amour Limited Edition Styling Set, arriving the same day with a thermal protection spray, argan moisturizing elixir, and a mini detangling spa brush in velvet burgundy. It’s a three-piece package focused on keeping hair healthy and resilient, especially amid changing climates. A portable brush that massages the scalp with soft nylon bristles closes out the kit, ensuring detangling never feels like a chore. Price: $120.
It all ties back to L’Année de la Muse’s story—a homage to how love, growth, and self-discovery reflect in one’s hair. As Balmain Hair sets the tone for the year, it’s clear each chapter is about more than just style; it’s an ode to the transformative power of personal expression.
