Beyoncé’s haircare line, Cécred, has achieved a significant milestone by launching its Foundation Collection in over 1,400 Ulta Beauty stores nationwide and online. This collaboration marks Ulta’s largest exclusive haircare launch to date. To enhance the customer experience, Ulta salons will offer specialized Cécred treatments, including the Scalp Revival and Protein Bounceback, administered by 7,000 trained stylists. Beginning May 18, “Cécred Sundays” will be introduced in 200 Ulta salon locations, providing clients with dedicated self-care experiences and complimentary products such as the Temple Oud candle.
To commemorate this partnership, Beyoncé hosted a launch event in Los Angeles, where she captivated attendees with her fashion choices. She donned a white blazer minidress paired with a coordinating silky tie, embodying a sophisticated aesthetic. Her signature blonde waves complemented the ensemble, styled by celebrity hairstylist Kim Kimble. The event underscored Beyoncé’s commitment to merging high-quality haircare with luxury experiences.
