Tilt Beauty makes its debut this season with a fresh take on accessible essentials that anyone can use. The brainchild of 21-year-old founder Aerin Glazer—who has firsthand experience with psoriatic arthritis—the brand sets out to redefine makeup application through ergonomic design, safety-conscious formulas, and a commitment to bringing more people into the conversation.
Tilt has already earned the Arthritis Foundation’s Ease of Use® seal, marking the first time a makeup line has snagged that badge. It also carries the National Psoriasis Foundation Seal of Recognition®, affirming that its formulations work for those with psoriasis or easily irritated skin. With accessibility in mind, packaging includes braille and a high-contrast typeface developed by the Braille Institute for those with low vision.
Two products launch the line: Lashscape Mascara (priced at $28, with an $18 refill) and Grip Stick Hydrating Lip Treatment ($26, $16 for refills). Lashscape is all about easier application, featuring a comfortable handle that offers extra control. It’s been tested to stay in place for up to 12 hours and includes a gentle ingredient blend that respects the sensitive area around the lashes. Meanwhile, the Grip Stick Lip Treatment arrives in five soft tints and glides on without fuss, lending hydration and a subtle sheen to lips in need of relief.
Tilt’s packaging is refillable across the board, cutting down on waste. Every detail—from the shape of the wand to the bold lettering on the website—reflects a belief that everyone should have the same access to beauty. For Glazer, that means a line built for real-life bodies and needs, especially for those too often overlooked by the industry. Check it out now at TiltBeauty.com.
