Tate McRae is joining forces with Hailey Bieber to spotlight rhode’s latest release, Peptide Lip Shape. The campaign features McRae alongside Bieber and a cast of fashion models—Yoon Bae, Anyier Anei, and Mahi Kabra—who showcase the brand’s skincare-driven spin on a classic lip liner.
The formula moves beyond simple definition. It’s designed to sculpt and hydrate in one go, thanks to short-chain amino acids that promote moisture and smoothness. Fenugreek extract adds a subtle boost, helping lips look more contoured. Eleven shades—ranging from soft neutrals to cooler tones—are on offer, each playfully named, including “Lift,” “Press,” “Bend,” and “Flex.”
With Peptide Lip Shape, a single swipe around the lip line is all it takes to create a defined outline. You can trace directly along your natural shape or overline if you’re craving more fullness. Or, fill everything in for a monochromatic lip look. The single liner retails at $24, and rhode also offers a set of four for $92, allowing you to mix and match shades.
Since launching in 2022, Bieber’s brand has been expanding steadily, with a recent debut in Canada adding to its growing global presence. The new lip liner underscores rhode’s focus on melding skincare with makeup, a signature approach that continues to attract both fans and buzz. “We’re redefining the lip liner category with a product that not only shapes but nurtures,” says rhode in official materials. It seems McRae, Bieber, and this next-generation lineup have their sights set on changing the lip game for good.