Tate and Hailey Hit All the Right Notes with Rhode’s Peptide Lip Shape

Tate McRae is joining forces with Hailey Bieber to spotlight rhode’s latest release, Peptide Lip Shape. The campaign features McRae alongside Bieber and a cast of fashion models—Yoon Bae, Anyier Anei, and Mahi Kabra—who showcase the brand’s skincare-driven spin on a classic lip liner.

Tate McRae for rhode's Peptide Lip Shape
Tate McRae for rhode’s Peptide Lip Shape

The formula moves beyond simple definition. It’s designed to sculpt and hydrate in one go, thanks to short-chain amino acids that promote moisture and smoothness. Fenugreek extract adds a subtle boost, helping lips look more contoured. Eleven shades—ranging from soft neutrals to cooler tones—are on offer, each playfully named, including “Lift,” “Press,” “Bend,” and “Flex.”

With Peptide Lip Shape, a single swipe around the lip line is all it takes to create a defined outline. You can trace directly along your natural shape or overline if you’re craving more fullness. Or, fill everything in for a monochromatic lip look. The single liner retails at $24, and rhode also offers a set of four for $92, allowing you to mix and match shades.


Hailey Bieber for rhode's Peptide Lip Shape
Hailey Bieber for rhode’s Peptide Lip Shape

Since launching in 2022, Bieber’s brand has been expanding steadily, with a recent debut in Canada adding to its growing global presence. The new lip liner underscores rhode’s focus on melding skincare with makeup, a signature approach that continues to attract both fans and buzz. “We’re redefining the lip liner category with a product that not only shapes but nurtures,” says rhode in official materials. It seems McRae, Bieber, and this next-generation lineup have their sights set on changing the lip game for good.

rhode's Peptide Lip Shape
rhode’s Peptide Lip Shape campaign
rhode's Peptide Lip Shape campaign
rhode's Peptide Lip Shape campaign

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