DKNY Fall 2021 ‘Do Your Thing’ Campaign

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DKNY Fall 2021 ‘Do Your Thing’ Campaign: For three decades, DKNY has represented the epitome of city- going style for people with a point of view. The brand made a name for itself by defying the whims of the fashion industry, putting the individuals who wear our clothes before fleeting trends. Before long, DKNY became the international signature for effortless and essentials-driven style. In the past thirty years, the brand broke a lot of rules and rewritten just as many, and as of today, those rules include our own. You don’t know where you’re capable of going if you don’t know where you’ve been. So, DKNY reconnected with its history and recommitted to its individualist values in order to refresh the identity for the future. DKNY has a new look: a new logo, and many exciting new product releases to come. Today, the brand is more passionate than ever about empowering self-expression through style adapted to the demands of real life and providing a platform for people from all walks of life to share, connect, and get inspired.

DKNY Fall 2021 'Do Your Thing' Campaign

How do you “make it yours?” DKNY believes that self-expression is about perspective. What matters to you? What brings you joy? How do you see the world and your place in it? Those are the things that make you one-of- a-kind. The DKNY Fall 2021 campaign, “Do Your Thing,” was inspired by the members of the DKNY community for whom authenticity is a way of life. This diverse group of muses hails from all over the country, but what the individuals have in common is so much more important than what sets them apart. When it comes to what these talented artists and creatives are passionate about, they make no apologies. They do their thing.

DKNY Fall 2021 'Do Your Thing' Campaign