This year, beauty brought its A-game with an irresistible mix of fresh launches and cult classics that continue to prove their staying power. From innovative newcomers redefining makeup and skincare to timeless favorites that have earned their iconic status, this roundup celebrates the best of both worlds. Whether it’s a brand-new concealer that doubles as skincare or an essence that’s been delivering glassy skin for decades, these are the products that dominated our routines in 2024—and for good reason. Meet your next must-haves!
ILIA The Base Face Milk
One of the standout skincare picks of 2024 has to be the Base Face Milk from ILIA. This lightweight, vegan formula became a go-to for delivering instant hydration and prepping skin for makeup with ease. Packed with hyaluronic acid and prickly pear extract, it left every complexion looking fresh, radiant, and perfectly dewy—definitely a keeper in any routine.
Glossier Cloud Paint Bronzer
This year, Glossier stepped up its game with the release of Cloud Paint in bronzer-inspired shades, and let’s just say you won’t even think about using a different bronzer. These new hues bring that sun-kissed, natural warmth that blends effortlessly into the skin, making it look like you’ve just come back from a luxurious beach escape (even if you’ve barely left your desk). The lightweight, gel-cream formula stays true to the Cloud Paint legacy—buildable, seamless, and flattering on all skin tones.
Westman Atelier Baby Cheeks Blush Stick
Westman Atelier has truly mastered the art of luxury makeup, and the Baby Cheeks Blush Stick in Petal is the crown jewel of 2024. Beloved for its creamy, hydrating formula, this blush blends like a dream, giving that perfect, lit-from-within flush that feels fresh and effortless. Once added to the routine, it quickly became a non-negotiable—one of those rare products that’s reached permanent status in beauty bags everywhere. It’s no wonder this chic little stick is a favorite among pros and enthusiasts alike.
Saie Slip Tint Radiant All-Over Concealer
Saie’s concealer is an absolute 2024 beauty essential. With its lightweight, blendable formula, it offered seamless coverage that still let skin look like skin which is a rarity in the concealer world. Packed with niacinamide and hyaluronic acid, it did more than conceal; it left skin feeling nourished and radiant all day. It’s no surprise this little tube earned a cult following—it’s as much skincare as it is makeup.
REFY Blur Liner
The blurred lip trend made a huge comeback in 2024, and REFY Beauty’s Blur Liner was the go-to tool for nailing the look. With its smooth, matte formula and domed applicator, it made creating that soft, diffused lip feel completely effortless. Comfortable and versatile, it’s no wonder this liner became a favorite for anyone chasing that natural, modern vibe.
Victoria Beckham Beauty Contour Stylus
Victoria Beckham Beauty’s Contour Stylus was hands down one of the best beauty products to make it’s way into our routines this year. Its slim shape made contouring ridiculously easy, even for those of us who aren’t pros, and the creamy formula blended like a dream. The best part? It’s packed with skin-friendly ingredients like squalane, so it feels as good as it looks.
Dior Forever Skin Perfect Multi-Use Foundation Stick
When Dior dropped their new foundation stick, it was like they bottled perfection. The creamy formula covers everything, from late-night dark circles to stubborn redness, while still looking like skin. With a boost of hydration from wild pansy extract, it never creases or cakes, no matter how long your day runs. It’s the kind of product that makes you wonder how you ever did without it.
Rhode Skin Barrier Butter
We came for the Sienna Miller campaign, and stayed for the wonder that is Rhode’s Barrier Butter. The texture is like a cozy cashmere blanket for your face, instantly soothing and hydrating without that heavy, greasy feeling. Packed with squalane and shea butter, it rescued my skin during those rough, dry stretches and left it looking fresh and healthy. It’s definitely earned a permanent spot on our shelves.
SK-II PITERA™ Facial Treatment Essence
SK-II’s Facial Treatment Essence solidified its place as a skincare essential in 2024. It delivers a plump, glassy glow that makes your skin look like it’s fresh from a facial. Many swear by its ability to reset and revive tired complexions, especially during stressful weeks or after long days. The results will speak for itself.
Caudalíe Instant Detox Mask
This wouldn’t be a proper beauty favorites roundup if we didn’t mention Caudalíe. In just 10 minutes, the pink clay formula of their detox mask clears out impurities, tightens pores, and leaves your complexion looking revived. It’s the perfect solution for those days when your skin needs a little extra care and a visible pick-me-up. Simple, effective, and always dependable, Caudalíe has never failed to impress.
