BLACKPINK’s JENNIE is stepping into the spotlight in a major way, unveiling a brand-new track called “ExtraL” just before her upcoming solo album Ruby lands on March 7. She shares the mic with rising rap visionary Doechii, weaving lyrical sparks over a low-slung beat crafted by Dem Jointz. The two trade lines with undeniable chemistry—a bold match that hints at JENNIE’s growing range as an artist.
Their accompanying video, directed by Cole Bennett, feels like a cinematic nod to power-dressing. Both artists appear in cream-toned suits that underscore a sharp, unified look. Between the tight choreography and split-second camera cuts, it’s clear JENNIE and Doechii are on a mission to draw all eyes their way. “Do my ladies run this?” rings through the hook, laying down a confident mantra.
Ruby, JENNIE’s first solo effort, boasts 15 tracks. In addition to Doechii, it features collaborations with Childish Gambino, Dua Lipa, Dominic Fike, FKJ, and Kali Uchis—an eclectic lineup that signals a boundary-pushing sound. One track that has fans buzzing is “Mantra,” her release from October 2024, which laid the groundwork for the more experimental side of her music. “I intend to complete myself as Jennie Ruby-Jane, for that to be a whole person, in a way. You’ll definitely know what I mean once the album drops, but because I’m playing with a lot of different genres and elements — I’m rapping here, I’m singing here, I’m harmonizing here, I’m talking here…The overall sound was me making sure I like every single [song],” she shared in a Billboard interview.
Alongside this musical pivot, JENNIE has also been active in fashion. Fresh off her collaboration with Calvin Klein, she continues to merge her sartorial pursuits with her music persona, showing a seamless blend of style and sound. Fans can catch her energy in person during The Ruby Experience, a trio of live shows scheduled in Los Angeles, New York, and Seoul, where she’s set to bring her multi-genre vision to life in front of an international crowd.
