Aries, the London-based brand that has long defined a certain breed of effortless cool, is putting its first decade in print. Aries Arise Archive is scheduled to launch via Rizzoli on April 22, 2025, capturing the label’s evolution through 288 pages of graphics, collaborations, and behind-the-scenes moments that have shaped its distinct aesthetic. Designed by Jonny Lu—formerly the creative director of i-D—the book offers an insider’s look at how Aries carved out a space where underground street culture meets high fashion.
Founded in 2009, Aries has built a loyal following among skaters, artists, and anyone with an eye for subversive design. Its bold graphics, signature “No Problemo” slogan, and DIY sensibility have made it a staple among tastemakers and collectors alike. Over the years, the brand has joined forces with the likes of Clarks, Crocs, and New Balance, bringing a distinctively British irreverence to each collaboration.
Aries Arise Archive isn’t just a retrospective—it’s a time capsule of a brand that continues to shape contemporary fashion. From early lookbooks to iconic campaigns, the book cements Aries’ role in the ever-evolving streetwear landscape. Available for pre-order now, it hits shelves on April 22, retailing for $65.
