In an era where the fusion of music and fashion defines the cultural zeitgeist, Acne Studios has seamlessly integrated the burgeoning allure of K-Pop into its Spring 2024 campaign. At the heart of this stylish convergence is ILLIT, the fresh-faced K-Pop ensemble poised to take the global music scene by storm with their debut mini-album, “SUPER REAL ME,” dropping on March 25. This quintet – YUNAH, MINJU, MOKA, WONHEE, and IROHA – brings a vibrant energy that resonates well with the forward-thinking ethos of Gen Z, under the auspices of HYBE LABELS and BELIFT LAB.
Marking a significant moment in the band’s nascent journey, ILLIT’s collaboration with Acne Studios follows their notable presence at the fashion house’s Fall/Winter 2024 show in Paris this past February. This partnership underscores a mutual commitment to growth and exploration, as the band will don Acne Studios’ creations for their upcoming appearances and performances throughout the year.
Jonny Johansson, the visionary Creative Director at Acne Studios, shares his inspiration, stating, “Music has always been a pivotal influence in my life, serving as a bridge between the realms of sound and style. With the global spotlight currently on K-Pop, our collaboration with ILLIT from the outset of their career embodies our dedication to nurturing new talent and resonates with the aspirations of a new generation.”
The campaign, brought to life in London by photographer Charlotte Wales and stylist Léopold Duchemin, is a visual feast of soft, pastel hues and shimmering images that capture ILLIT in standout pieces from the SS24 collection, including key denim looks and accessories. The imagery not only showcases the ensemble’s dynamic presence but also introduces the Multipocket bag – destined to become an Acne Studios classic – in its baguette and micro iterations, alongside the chic Platt mini shoulder bag.
Reflecting on their collaboration with the Swedish fashion powerhouse, ILLIT expressed their enthusiasm, “Working with Acne Studios, even before making our official debut, is an incredible honor. Our first trip to Europe as a group for the London shoot felt surreal, filled with new experiences and joy. We’re eager to see the reception of the campaign and hope that our collective energy will spotlight the synergy between ILLIT and Acne Studios.”
Launching on March 14, 2024, the campaign is set to grace global advertising channels, online platforms, and store fronts, marking a notable chapter in the continuing narrative of music and fashion. Acne Studios’ latest venture not only highlights their penchant for supporting emerging talents but also solidifies their status as a brand at the forefront of contemporary culture.
