Louis Vuitton’s Fall/Winter 2025 show arrived with a street-leaning spirit that had Pharrell Williams and longtime collaborator NIGO at the helm with the lobster that stole the spotlight and sent the crowd into a frenzy. Between those hefty monogrammed trunks that have become a Pharrell signature, and a gold cage bag with an $18,000 price tag, a series of lobster charms dangled from totes and belt loops. Stealing the spotlight was a full-on lobster-shaped bag, a playful spin on Vuitton’s heritage pattern that shot straight to the top of social feeds.
Pharrell, who stepped into his role as Men’s Creative Director in 2023, is clearly intent on keeping Louis Vuitton’s codes intact while letting irreverent details do the talking. This season’s accessories reflect that approach, layering humor and craftsmanship in equal measure. Rumors are already swirling about limited-edition pop-ups for these tricked-out crustacean pieces, a sign that Louis Vuitton wants to keep the conversation fresh and global. The lobster bag might seem like a novelty, but it’s a sly reminder that Louis Vuitton knows exactly how to rework heritage into something that feels personal, quirky, and right on time.
