Bella Hadid is back at Miss Sixty. The model fronts a new campaign for the denim label, extending a partnership that has already stretched across several seasons, this time shot by Gabriel Moses.
Moses films her somewhere between fantasy and reality. Hadid plays the Miss Sixty heroine as a woman split between danger and wanderlust, drifting through cinematic settings. The character is a fiction, but the attitude reads as hers.
The visuals keep the label's Y2K identity in view and push it somewhere dreamier, high-fashion storytelling layered over early-2000s memory. Moses shoots it like cinema, and the frames land modern while staying anchored in that era's mood.
Jeans, swagger and the promise of somewhere else have been the Miss Sixty formula since the beginning, and this campaign leans into all three, with Hadid once again cast at the center of that world.
