For its seventeenth edition, Gucci’s “THE PARTY” transformed Guy Oseary’s Los Angeles home into the hottest stop of the night, backed by Gucci’s signature touch. Co-host Madonna set the tone for a list of winners, nominees, and industry icons celebrating the 97th Annual Academy Awards in true Hollywood style. The energy soared with sets by Mary Mac, Queen Estere, and D-Nice, while Lil Wayne’s last-minute appearance sparked a new level of buzz.
Security was tight on any social media or cameras, keeping the moment strictly under wraps. Still, the creative eye of JR managed to capture a series of photos in his exclusive portrait studio, framing each shot with a Gucci Flora scarf—a nod to the house’s legendary legacy. It was a blend of past and present that felt entirely modern.
Beyond the glamour, Gucci’s dedication to the community took the spotlight. Parent company Kering offered support to local recovery programs, including a donation on behalf of Gucci and its sister Houses, and Gucci added its own gift to the SoCal Fire Fund. That sense of giving back underscored an event that otherwise remained fiercely invitation-only, where familiar faces like Adrien Brody, Danielle Deadwyler, Demi Moore, Iris Apatow, Joey King, Julia Garner, Kieran Culkin (with Jazz Charton), Mikey Madison, Olivia Wilde, Zoe Saldana, Zoey Deutch, and, of course, Madonna all helped light up the scene.
This gathering arrives during a transformative era for Gucci. Following Alessandro Michele’s departure in 2022, Sabato De Sarno stepped in as creative director in 2023, signaling fresh perspectives while staying true to the house’s timeless allure. Judging by the energy at “THE PARTY,” Gucci’s trajectory is decidedly forward, mixing old-world elegance with a next-generation edge—all under the glow of Hollywood’s grandest night.
