Moses Martin fronts his first fashion campaign for Burberry, a summer road-trip film called 'Escape to the Countryside' that sends a group of friends out of the city and into the English hills. He shares the frame with Edie Campbell, Nora Attal and Sang Woo Kim, the four cast as friends chasing a perfect day with nowhere in particular to be.
A road trip is a very British thing to do. That idea of exploration has always been part of Burberry.
The film follows them from city streets to country lanes and open hills, everything caught through the open windows of the car, with pauses at villages and fields before the drive ends at Deene Park, a country manor in Northamptonshire. Daniel Lee, Burberry's Chief Creative Officer, frames it as something quintessentially British. "A road trip is a very British thing to do – getting into your car, heading out to the countryside and seeing where the day takes you," he says. "That idea of exploration has always been part of Burberry."
The soundtrack comes from Martin's band, People I've Met, whose song 'For Hire' sets the mood for the drive. Burberry ties the campaign to archival images of the outdoors and adventure it keeps returning to.
The Autumn 2026 collection is what Burberry calls a renewed take on Britishness, its heritage codes recut. Accessories carry the House Check in archive beige, built to move from town to country: the zip tote and bucket bag, plus the Primrose and Pocket styles in coated canvas.
Elsewhere, the cotton piqué polo shirts and check bikinis handle summer, and the outerwear covers the British weather both ways. The men's Leadenham is a mid-length trench in water-resistant cotton gabardine; the women's Tillydrine is a lighter coat, its hem ruched and flared, its hardware done in an antique finish.
