Wimbledon has launched its first Strawberry apparel collection, named for the strawberries and cream the Championships are known for. With play already underway in London, the tournament wants you dressed for it.
The capsule keeps to the all-white codes the tournament enforces. Pleated skirts and polos anchor it, backed by quarter-zips and lightweight jackets, everything cut to perform without looking like kit. The 1930s set the direction, that decade's tennis dress filtered through Art Deco lines.
Graphics do a share of the talking. A racket drawn in bold strokes spreads across a tote, and one polo carries the Wimbledon logo redrawn loose. The range is built for the court and the sidewalk both.
