Aimé Leon Dore and New Balance are revisiting their roots to celebrate five years of collaboration, reintroducing the iconic OG 997 sneaker with a fresh, colorful twist. This revival captures the essence of both brands’ journeys, blending heritage with contemporary style.
The reimagined 997 features a vibrant mix of premium suede overlays and breathable mesh underlays, staying true to its classic silhouette while embracing a multicolored palette. Equipped with the reliable ENCAP midsole for comfort and a durable rubber outsole, the sneaker merges form and function seamlessly.
Adding a cinematic flair to the launch, Ray Winstone stars in a new campaign video that explores the “love story” between Aimé Leon Dore and New Balance. The narrative delves into the partnership’s evolution, highlighting the shared values and aesthetics that have defined their joint ventures.
Sneaker enthusiasts can enter the raffle starting today, December 2, at 11 a.m. EST on Aimé Leon Dore’s official website. This limited release is a nod to the past and a step into the future—don’t miss the chance to be part of the story.
