LOEWE is back with Swiss label ON to push the boundaries of footwear design yet again. This time, they’ve revisited the Cloudtilt 2.0—a silhouette that first hit the scene in May 2024—and dressed it in fresh shades, all set to land on January 8. It’s a melding of Spanish elegance and Swiss precision, packaged in a shape that feels right for city streets and far beyond.
ON, known for its New York flagship that opened in late 2022, has built a reputation on performance-driven details. LOEWE, under the watch of Jonathan Anderson, continues to challenge the status quo in the luxury sphere. Together, they’ve taken the Cloudtilt’s mesh-and-textile construction and added rubber toe-guards, extra padding, and that newly streamlined heel loop. CloudTec® Phase midsoles return, pairing ultra-light foam with a shock-absorbing feel. Look inside for an ergonomic insole stamped with LOEWE’s anagram in the same color as the upper.
This season’s edition skews mellow in tone, mixing white with playful bright notes on the lining and logos. Alongside the crisp all-white version, expect white/khaki green, white/orange, and an online exclusive white/navy. There are also tan white/gum and black white/gum options, featuring a subtle twist on the outsole’s hue. Logos from both brands pop up on the side, and a silver joint mark on the tongue tucks LOEWE’s “L” neatly next to ON’s clean-cut type.
No word on whether they’ll give us an encore during the next fashion week, but for now, the Cloudtilt 2.0 is poised to step into 2025 with a cool confidence that fuses heritage with high-tech. This is what you wear when you’re striding through city avenues or taking on that last-minute getaway—LOEWE and ON have it covered.
