Bella Hadid has stepped back into Miss Sixty’s world, leading the brand’s Spring/Summer 2025 campaign with a fresh spin on that early-2000s charm. Set against a retro supermarket backdrop, she breezes through aisles in the season’s new pieces: the Lip Print T-shirt, Rhinestone Flared Jeans, and a Studded Leather Belt. The Motorcycle Bag—a throwback silhouette made from supple leather with plenty of pockets—takes center stage, channeling a sense of utility-meets-nostalgia.
Founded in 1991, the label has long been a go-to for denim that carries a hint of rebellion. Now, Miss Sixty harnesses its original spirit for a new generation by bringing Bella Hadid into the fold. The latest drop includes everything from buckle belts and fitted tops to denim heels, weaving together a look that feels both current and unafraid to embrace its Y2K DNA.
Miss Sixty remains an emblem of Italian heritage, and in recent years it has expanded its influence globally, with renewed focus on social media-driven campaigns. For SS25, Hadid’s Western edge blends with the brand’s signature silhouette, giving us a glimpse of how vintage cool and modern appetite intersect. If the retro supermarket shots are any indication, Miss Sixty is ready to recapture that playful ease—one flared jean at a time.
