The Italian house brings together Tyler The Creator, Jack Antonoff, Lauren Hutton and more for a campaign that honors its diagonal leather weave.
Bottega Veneta is marking half a century of its Intrecciato leather weave with a sweeping new campaign, “Craft is our Language,” fronted by Tyler, The Creator and a roster of figures drawn from music, film, sport and the arts. Shot by photographer Jack Davison and set in motion by choreographer Lenio Kaklea, the images move between close-up hand gestures and poised portraits, underscoring how the diagonal lattice of slender leather strips still speaks of connection and care after 50 years.
The cast spans generations and disciplines. Alongside Tyler appear record producer Jack Antonoff, director Dario Argento, designer Edward Buchanan, artist Barbara Chase-Riboud, singer-songwriter Neneh Cherry, filmmaker Dave Free, actor Troy Kotsur, novelist Zadie Smith, tennis player Lorenzo Musetti and conductor Lorenzo Viotti. Julianne Moore, Lauren Hutton, Shu Qi, Vicky Krieps, Rie Miyazawa, Terrance Lau, Thanaerng and I.N of Stray Kids round out the line-up, each styled in Intrecciato bags, gloves, outerwear or ready-to-wear drawn from Matthieu Blazy’s current collections.
Buchanan, who oversaw ready-to-wear at the house from 1995 to 2000, returns here as both alumnus and witness to the weave’s rise from workshop staple to global signifier. Hutton helped that ascent along when she carried an Intrecciato clutch in American Gigolo (1980), a cameo that turned the quietly luxurious pattern into a pop-culture reference point.
Introduced in 1975, Intrecciato relies on hours of hand-weaving fettucce—narrow strips of leather—over a leather base or wooden form. The diagonal method draws on local Veneto traditions while remaining distinct for its tight structure and supple finish, qualities that have kept it central to Bottega Veneta’s identity through multiple creative regimes.
The anniversary project will extend in September with a print volume described by the house as a dictionary of its values, joined by new portraits and short films. For now, Davison’s images stand as a reminder that craftsmanship—which begins in the hands—can still frame a conversation that reaches far beyond the workshop floor.
