Chantelle, the French lingerie house founded in 1876, is making a bold return with “Something More,” its first large-scale campaign in two decades. The move comes just in time for Women’s History Month, tapping into a global conversation about female achievement and empowerment. Known for sleek silhouettes and exceptional craftsmanship, the label is using this moment to remind the world why it has reigned for nearly 150 years.
In “Something More,” Chantelle invites a new generation to see lingerie as both statement and staple. True to its heritage, the brand leans into refined design that never forgets comfort. Despite the decades since its last campaign, Chantelle hasn’t been idle—its bras have quietly drawn a devoted following for their fit and understated elegance. This fresh chapter underscores a renewed commitment to supporting women at every stage of life.
Though celebrated for enduring quality, Chantelle is steering the conversation toward evolution rather than nostalgia. The campaign’s visuals highlight diverse experiences, shining a light on individuality rather than insisting on a singular standard. And with Women’s History Month as a timely backdrop, “Something More” underscores how lingerie can encapsulate identity, resilience, and a sense of personal triumph.
The brand’s nearly 150-year journey has always been about adaptation. As more collections roll out, expect modern twists on Chantelle’s classic pieces, along with silhouettes engineered for forward-thinking comfort. For those new to the label, “Something More” acts as a stylish introduction to Chantelle’s refined world. For longtime devotees, it’s a reminder of the brand’s ability to evolve while staying true to its roots.
If this campaign signals anything, it’s Chantelle’s readiness to face tomorrow with a blend of tradition and innovation. This is not just about showcasing lingerie—it’s about celebrating women and pushing the conversation on self-expression further. With “Something More,” Chantelle cements its place in the now, honoring the past while looking confidently ahead.
