Emma Stone and Hoyeon animate a story where anticipation meets Louis Vuitton craftsmanship.
Ethan James Green’s camera revisits the Gare du Nord set where Nicolas Ghesquière showed Louis Vuitton’s Fall‑Winter 2025 collection last March. House Ambassadors Emma Stone and HoYeon Jung pause beneath the iron arches, caught in the moment just before departure.
Travel, Louis Vuitton’s founding theme, anchors the story. Ghesquière draws on the euphoria, melancholy, and anticipation of train platforms, echoing the runway’s atmosphere without altering a stitch.
At the center is Express, a new bag that revives the 1930s name once given to the Speedy. Crafted in grained leather and velvet calfskin, it carries Monogram handles, a gold‑tone padlock securing a double‑zip closure, and jacquard lining that repeats the House signature.
Stone, known for La La Land, The Favourite, and Poor Things, stands opposite Hoyeon, the Squid Game breakout who arrived at Vuitton from Korean runways. Their pairing underlines the campaign’s mix of familiarity and discovery.
Digital preorder for the collection and the Express bag begins July 25, with a select in‑store preview the same day. Global availability starts August 1, following print insertions on July 15. A separate leather‑goods push will follow in October.
Through a handful of frames, Ghesquière turns a Paris station into a study of suspense, adding another chapter to Louis Vuitton’s long travel narrative.
