Chloë Sevigny brings effortless edge to Jimmy Choo’s Summer 2025 collection.
Chloë Sevigny slips back into Jimmy Choo’s frame for Summer 2025, marking her second turn as the label’s campaign lead. The casting feels intuitive: Sevigny’s casual poise has long blurred the line between downtown ease and red-carpet polish, a balance that underpins Jimmy Choo’s own mix of practicality and shine.
Shot against crisp white sheets, the actor lounges rather than poses, letting the accessories take first light. At the centre sits the new CINCH bag, a drawstring silhouette shown in tan leather with a canvas body and reimagined in blue denim, “Toffee” suede and soft “Buttermilk” leather. Footwear follows suit: thin-strap sandals appear in metallic gold and a subtle snake print, while the AYLA flat returns in rich “chocolate” suede—each style pitched to travel easily from city heat to late-night sidewalks.
Creative director Sandra Choi sums up the match: “Chloë is not only a huge talent, but she remains eternally interesting and relevant. Her confidence combined with her playful spirit reflects the essence of the Jimmy Choo woman – she’s self-assured, intriguing and good fun!” In a market crowded with quick campaigns, Sevigny’s encore feels considered, a reminder that staying power can be as compelling as the newest release.
