The model resumes her creative‑director role, presenting a Cass Bird‑shot campaign that mixes denim overalls with crochet swimwear and suede jackets.
Kendall Jenner has returned to FWRD, resuming the creative‑director role she first accepted in 2021 and fronting the retailer’s new summer campaign. Shot in Los Angeles by Cass Bird and styled by Malina Joseph Gilchrist, the images explore contemporary Americana: Jenner slips from denim overalls into crochet bikinis, suede jackets, and breezy slip dresses, each look finished with confident boots and polished accessories.
The edit links established and emerging labels. Khaite contributes crisp separates, The Row adds pared‑back knitwear, and Kemo Sabe brings the desert accent through hats and leather details. Together, they build on Jenner’s Spring selection—which landed in April—while leaning into western‑inspired dressing for high‑summer ease.
Jenner’s steady presence in FWRD campaigns over the last few seasons underlines her dual role. She selects each piece, then steps on set to prove its appeal, helping FWRD position itself as a destination where everyday staples meet directional style. The result is a concise capsule that moves from poolside afternoons to dusk‑til‑dawn city nights without fuss.
