Tiffany & Co. reveals its latest HardWear campaign, showcasing Mikey Madison, Greta Lee, and Anna Weyant in a series of short films and portraits directed by Harley Weir. Each piece frames love as a force that shapes how we see ourselves, highlighting these three talents as they share their thoughts on personal power, resilience, and what it means to stand strong. Filmed in sleek, all-black attire, the trio layers statement-making HardWear designs—think gold chains touched with diamonds—while delivering messages that hit close to home.
Mikey Madison sets the tone with her reflection on inner fortitude, explaining, “When I’m questioning my own power, I think of things that seem fragile, but aren’t.” Greta Lee underscores the importance of a supportive foundation by saying, “When a family’s love is unconditional, loving yourself is inevitable. Where love goes, strength follows.” Anna Weyant closes the loop with a nod to finding joy in every moment: “I believe the people who hold onto joy, through everything, are the strongest people alive.”
All three viewpoints come together in the final anthem, revealing a collective statement about the impact of standing tall for what matters most. The HardWear collection, known for its polished yet bold edge, takes center stage as a reminder of Tiffany & Co.’s longstanding commitment to celebrating confidence and love. The campaign launches Wednesday, April 2, across the brand’s print and digital channels, signaling a fresh, fearless chapter for the House.
