In a vibrant fusion of Japanese heritage and Brazilian zest, KENZO‘s Spring Summer 2025 collection, aptly named “Ritmo KENZO,” dances to the lively beats of Rio de Janeiro. Artistic Director Nigo intertwines the Maison’s storied past with the effervescent spirit of Brazil, creating a sartorial symphony that resonates with energy and elegance.
The collection’s campaign, captured through the discerning lenses of Johnny Dufort and Frank Lebon, transports us to Rio’s iconic streets and sun-kissed beaches. Each frame pulsates with the city’s dynamic rhythm, from the fluid movements of capoeira dancers to the mesmerizing hues of Ipanema’s sunsets.
A standout motif in the collection is the KENZO Chiku-Rin Camo, a fresh take on vintage kimonos adorned with a distinctive bamboo pattern. This design pays homage to the brand’s Japanese roots while embracing a global aesthetic. The KENZO Weave, inspired by traditional Japanese firefighter coats, returns this season as a monogrammed masterpiece, seamlessly woven into jackets, denim, and workwear essentials. Adding to the allure is the KENZO Furoshiki bag, a luxurious Italian leather accessory that reimagines the art of Japanese fabric wrapping, now presented with a bold cracked leather finish.
Mesh garments embellished with hand-embroidered beads and jewels infuse the collection with a festive flair, reflecting Rio’s vivacious beach culture. These pieces, alongside the collection’s fluid silhouettes, celebrate freedom and unity, embodying the harmonious blend of KENZO’s design philosophy and Brazil’s spirited soul.
“Ritmo KENZO” is a cultural dialogue that transcends borders. Nigo’s artistic direction invites us to experience a world where the rhythms of Rio reverberate through every stitch and seam.
