Auralee ushered in Paris Fashion Week with a lineup that speaks to a no-nonsense approach—each piece read as a poised statement yet remained thoroughly wearable. Designer Ryota Iwai, who launched the Tokyo-based label in 2015, focused on the idea that a wardrobe can be both self-assured and quietly personal. One day it’s a strong-shouldered suit, the next a casual tee: the power of clothes lies in how they adapt to the wearer’s life.
The Fall 2025 collection drew on vintage references without feeling nostalgic for its own sake. Leather jackets slipped under softly structured coats, cashmere moleskin and merino mouton fur lent a touch of warmth, while knit pullovers and cardigans demonstrated the label’s careful eye for proportion. Subtle lamb leather trims hinted at the brand’s taste for details that elevate, never overwhelm. Throughout, the message was clear: city-to-weekend versatility is the new norm.
Auralee’s ongoing collaboration with New Balance surfaced again, this time with T500s offered in earthy brown and a crisp lime green. Both colorways merged easily with the clothes, underlining how activewear can be seamlessly woven into everyday looks. Even with these sneaker cameos, Auralee’s minimal aesthetic held firm—no bells or whistles, just a confident stride that feels grounded, yet undeniably now.
