Coperni’s Pre-Fall 2025 collection dives into the digital nostalgia of the late ‘90s and early 2000s, a time when basements became sanctuaries for internet explorers. This season, the brand celebrates the rebellious energy of those early adopters—hackers, gamers, and dreamers—whose creativity shaped a generation. It’s a love letter to the dawn of the internet, reimagined for today.
In a first for Coperni, the campaign features menswear, assembling a crew of friends in a basement hideaway that doubles as a digital playground. Among them are models Heija Li and Freya Nutter, music producer Sea Bodega, and newcomer Baptiste Exarchopoulos, whose presence underscores the collection’s unisex spirit. Photographed by Stuart Winecoff, the campaign captures a relaxed, lived-in vibe as the group navigates between screens, consoles, and camaraderie.
This cinematic collection nods to cult classics like Hackers, Tomb Raider, and WarGames, blending nostalgia with sleek, functional designs. Pieces are both utilitarian and playful: multi-pocket pants and jackets designed for modern explorers, sweaters casually slung over dresses, and technical accessories built for a world where reality and virtuality intersect.
A standout feature of the collection is Coperni’s signature belt, now reimagined to resemble coiled computer cables. It morphs into garters, harnesses, and straps, adding edge to everything from trench coats to evening dresses. Meanwhile, subtle details like bionic flowers crafted from wires and the brand’s “C” logo transformed into a necklace lend a poetic touch to the collection’s futuristic vibe.
Flashes of ‘90s vintage—Prince of Wales checks and a bold yellow leopard print—add a sense of mischief and nostalgia, grounding the collection in a bittersweet celebration of youth.
With Pre-Fall 2025, Coperni bridges the analog past and digital future, crafting a wardrobe for the explorers, rebels, and creatives of today’s hyperconnected world.
