Ferragamo’s pre-fall 2025 steps onto a sunlit stage, guided by Maximilian Davis’s ever-sharpening vision. Two years in at the house, the designer continues to refine Ferragamo’s codes by tuning into global references that feel both timely and personal. He looks to postcard imagery from ‘80s Caribbean tourist brochures, mingling those clean, nostalgic landscapes with the sensual flair of ‘70s Malian portrait photography. It’s a soft recalibration of the brand’s iconic Italian craftsmanship—crisp, easy, and forward.
“I feel like, today, people are dressing for sense of comfort: they want things to feel relaxed and immediate and easy to wear,” says Davis. “And that way of thinking is something I wanted to bring into the wardrobe for this collection.” True to his word, the clothes channel the lightness of a breezy afternoon. Blue tones brush against earthier hues, while sun-kissed palms morph into prints that whisper rather than shout. There’s raffia at the edges of sandals and tie-dye that suggests a shoreline getaway, plus organic shapes set into fluttering dresses and fresh interpretations of Ferragamo’s signature sandals. Cork, a memory from the brand’s 1940 footwear experiments, now finds new life as a sculpted heel in suede and luminous metallics. Delicate lace—equal parts Caribbean veranda and Italian terrace—becomes trippy and unpredictable, while woven bags, suspended with Gancini-linked leather, cradle simple linen pouches.
Davis taps into a loose, ‘70s gloss, but never feels trapped in retro homage. “That way of dressing was so elegant, but at the same time so free,” he notes. Subtle scarves reappear as mini-dresses or refashioned foulards. Satin sheaths shimmer. Tailoring turns casual, and shorts and trousers slip on with stretch waistbands. The Hug bag resurfaces with textures that nod to corduroy or edgy silver studs, while boots and sandals land somewhere between lived-in ease and serious polish. Butterfly bow heels and point-toe pumps take archival femininity into a now-minded realm, decorated with punchy Gancio hardware. Leather goods go all-in on softness—bags, moccasins, and pumps feel pliable and warm to the touch, with Ferragamo’s careful devotion to craft intact. Meanwhile, Tramezza patina leather jackets, loafers, and brogues flex classic know-how, and utility arrives in Hug backpacks and shoulder bags with subtle hardware hits.
By embracing a cross-continental, cross-era conversation, Davis keeps Ferragamo relevant and covetable. The result: a collection that feels direct, calm, and confident—just right for today’s quietly shifting style landscape.
