Co-founders Brad Pitt and Sat Hari expand their quiet luxury repertoire with a linen collection inspired by nature and wellbeing.
Brad Pitt’s apparel label God’s True Cashmere is making a foray into linen. The actor and his co-founder, Sat Hari Khalsa, have introduced their first linen capsule called The Elysian Collection, which launches on the brand’s website in June.
The new range is unisex and crafted from 100% biodegradable linen. Breezy shirts, shorts and trousers come in earth-tone hues such as cream, white, yellow and a deep green tribute to the brand’s origin story.
Pitt describes the collection as “vibrant” and a natural next step for the label, calling linen “the obvious progression” from their cashmere roots. His co-founder Sat Hari Khalsa echoes that sentiment, noting familiar touches like gemstone accents and other holistic design elements carried over from their previous work.
Founded in 2019 by Pitt and Khalsa, God’s True Cashmere has built a reputation for quiet luxury with a holistic twist. Its signature cashmere shirts feature gemstone buttons aligned with the body’s chakras – a design flourish now carried into the linen line, which places a healing crystal in every garment.
