When Yohji Yamamoto POUR HOMME and NEIGHBORHOOD join forces, the fashion radar spikes. But this time, they’ve upped the ante by bringing British music legend Ian Brown into the mix.
At 61, the lead singer of The Stone Roses—pioneers of the Madchester movement—steps into the spotlight of their latest campaign. His signature shaggy hair, now longer and nonchalantly pulled back, echoes the rebellious spirit that’s always defined him.
For NEIGHBORHOOD’s founder Shinsuke Takizawa, this collaboration is a dream realized. Rooted deeply in subcultures and rock ethos, his brand finds a natural alignment with Brown’s legacy. Securing an icon who seldom lends his image to fashion isn’t just a win—it’s a testament to authentic synergy.
This isn’t just about apparel; it’s a crossroads of influential narratives. Yohji Yamamoto’s avant-garde finesse meets NEIGHBORHOOD’s streetwise grit, all channeled through Brown’s enduring cool.
In an era overflowing with brand partnerships, this trio cuts through the noise, seamlessly blending fashion and music in a way that feels both nostalgic and strikingly new.
