KITH is stepping into the Lunar New Year with a newly unveiled “Year of the Snake” capsule, released on January 10. Following the buzz around its Hanukkah 2024 lineup, the brand once again nods to tradition, this time spotlighting the Chinese zodiac calendar. (Mark January 29, 2025: that’s when the Year of the Snake officially kicks off.)
This capsule lands as a tight assortment: four pieces of apparel, a set of red envelopes, and a Mahjong set. Red and white stay central to the designs, tapping into time-honored motifs while weaving in KITH’s signature street code. The brand has been known to mark global festivities this way—like its recent Hanukkah release—which was well-received by fans and sold out in select sizes.
For this drop, KITH’s dessert venture, KITH Treats, also goes festive. From January 11 to February 2, new ice cream and milkshake recipes hit the menu—think coconut flakes, ube paste, Golden Grahams, ube jam, and haw flakes for a twist that mingles sweet with a subtle bite. You’ll find these flavors at KITH Treats counters in New York, California, Florida, and Hawaii, adding a culinary spin to the Lunar New Year hype.
The apparel is clean and direct: The Plum Blossom Williams III Hoodie in Fury ($245), the Plum Blossom Tee in Fury ($90), the Year of the Snake Nelson Crewneck in Sandrift ($245), and the Year of the Snake Tee in white ($95).
The set of red envelopes glints with gold foil and KITH branding (five per pack), while the Mahjong set, priced at $535, arrives in a black box with green tiles. Every piece is available on KITH’s website, in stores, and on the app.
This capsule doesn’t just ride on tradition; it keeps up with KITH’s steady global expansion—a presence bolstered in Hawaii, with additional outposts in New York, California, and Florida, and a Toronto space that opened in 2022. As the Year of the Snake approaches, KITH offers a tight roster of playful releases that sit between streetwear and heritage, with dessert on the side. It’s a move that feels both timely and true to the label’s core.
