The French house will clothe the club’s football and basketball squads in custom suits and monogrammed luggage for the seasons ahead.

Football’s enduring tie to high fashion gains fresh gravity as Louis Vuitton becomes Real Madrid’s official supplier of formalwear and travel pieces. The multi-year agreement covers the club’s men’s and women’s football teams and its men’s basketball side, creating a new benchmark for luxury dressing across sport.
“Real Madrid stands for excellence and evolution… That energy fuels what we do at Louis Vuitton. This wardrobe was made to move with that same spirit – pieces that travel with purpose, strength and style,” said Louis Vuitton chief executive Pietro Beccari. The maison and the club—each defined by global reach and an instinct for reinvention—frame the pact as a meeting of shared ambition rather than a simple exercise in branding.



Men’s creative director Pharrell Williams led the design of the exclusive wardrobe. Players and staff will step off team buses in tailored jackets and trousers carrying subtle VVN-leather labels, LV Soft shoes, embroidered caps, and palladium-buckled belts—items cut for ceremony yet built for the schedule’s constant motion.
Travel is its own chapter. Horizon 55 trolleys, Keepall bags, and Christopher backpacks appear in Monogram canvas trimmed in Real Madrid’s white-and-gold palette, the “RM” initials stamped in place of a retail price tag. The luggage is limited to the squads, a rarity certain to spark envy on match days.

For the launch campaign, Éder Militão, Dani Carvajal, Kylian Mbappé, Jude Bellingham, Vinicius Júnior, and Thibaut Courtois perch on towering Vuitton trunks outside the Santiago-Bernabéu Stadium—an image that collapses the distance between pitch and ateliers in a single frame.
Louis Vuitton’s presence in elite sport already includes trophy trunks for the FIFA World Cup and the Ballon d’Or. “Both institutions transcend time and tradition. We aim not just to build a legacy but to inspire,” said Emilio Butragueño, Real Madrid’s director of institutional relations. The alliance now outfits the most decorated club in football with a uniform as confident as its record, pointing to seasons where style and silverware travel together.