CHANEL’s story with the quilted motif began long before the world knew Gabrielle Chanel. As legend goes, she noticed the geometric stitchwork on the stable blankets and jockey jackets at Etienne Balsan’s estate. That angular pattern found its way into her décor and wardrobe in the 1920s, eventually becoming an unmistakable house code. Fast-forward to 2015, and CHANEL reimagined that classic quilting in luminous gold, unveiling the first COCO CRUSH collection—a refined capsule that speaks to women who chart their own paths.
The magic is in the clean yet curved contours, where every line is meticulously incised for a striking play of geometry on warm metal. CHANEL coined that unmistakable glow “BEIGE GOLD,” a signature 18-karat alloy recalling Gabrielle’s fondness for beige: a hue woven into her earliest winning designs, from tweed suits to two-tone shoes. As Gabrielle once said, “Red is the colour of life, I love red,” and the brand now channels that same bold energy with rubies set in the arches of necklaces and bracelets, each forming a subtle C or O—wear them solo or spell out “C.O.C.O.” along your wrist or neckline.
This latest chapter arrives in January 2025, bringing a new diamond pavé twist. Artisans developed a technique to nestle diamonds along the diagonal lines of the quilted weave, as though they landed there by chance. It’s a feat of technical precision, giving the pieces an understated brilliance that reflects the Maison’s commitment to innovation. These ruby-accented designs and new diamond-paved jewels slot seamlessly into the expanding COCO CRUSH universe, urging wearers to layer, stack, and experiment without restriction.
From its Cruise 2024 show in Los Angeles to ongoing creative direction under Virginie Viard, CHANEL continues to honor Gabrielle’s independent spirit—an approach that resonates in COCO CRUSH. Slip on those mixed metals, play with ring sizes, try a hoop as an ear cuff—this collection is all about interpreting CHANEL your way, any day.
