Off-White ventures into golf with a shift that some never saw coming. When word spread that the label tapped 21-year-old pro golfer Paris Hilinski for its first foray into the sport, a few skeptics wondered if Virgil Abloh would have signed off on this move. The brand, majority-owned by LVMH since 2021 and now under the artistic direction of Ibrahim Kamara, seemed to be stepping outside its familiar territory.
Reality tells a different story. “ALL IN ONE” its debut golf line is no afterthought. It all started in Abloh’s lifetime as a DM exchange with Hilinski. Want the attention of a designer who was once at Louis Vuitton and defined cool for a generation Just bring an authentic angle and a killer swing.
This line did not arrive overnight. It took three years to get here. Back in the early COVID days Abloh sent Hilinski graphics and she heat-transferred them onto polos and jackets. Now the collection lands in stores for real. This time Hilinski is behind the design rather than just pressing prints. The range breaks down into two directions. One palette works a moody black with red and gray. The other shifts toward cream sand and yellow. No surprise that these pieces come with Off-White price tags. A performance polo hovers near 500 USD a golf dress around 765 USD and the varsity jacket just over 1500 USD. Off-White’s move into golf may raise eyebrows but it follows the brand’s way of making everything feel possible whether on a street corner or at a tee box.
