Punk Plush: UNDERCOVER Meets Rock Style

UNDERCOVER unveiled its Fall/Winter 2025 show in a way that felt like stepping straight into designer Jun Takahashi’s current state of mind. The spotlight hit a head-to-toe ivory look first, its sweeping sleeves skimming the runway with a measured calm. It was a quiet prelude before the collection ramped up into casual street pieces, artful textures, and dramatic shapes. After moving onto the womenswear schedule this season, the label signaled a new direction that blends comfort with a hint of renegade flair.

UNDERCOVER Fall 2025 Fashion Show
UNDERCOVER Fall 2025 Collection
UNDERCOVER Fall 2025 Collection
UNDERCOVER Fall 2025 Collection
UNDERCOVER Fall 2025 Collection
UNDERCOVER Fall 2025 Collection

Takahashi, who founded UNDERCOVER 35 years ago, picked a past favorite to revive for this milestone occasion. “Now, 20 years after its original creation, I have decided to reinvent this personal best collection by focusing on the zeitgeist I feel today,” said Jun Takahashi. He originally built that 2004 theme around plush-inspired garments and a rock-muse edge, drawing on French artist Anne-Valerie Dupond’s soft sculptures and the unfiltered style of Patti Smith. Two decades later, the silhouettes re-emerged, enriched by layered outerwear, loose-fitting denim, and suiting that carried a softer structure.

Longstanding collabs got a reboot—Champion sweats appeared in sleek cuts with just enough playful detailing, while nature crept in through butterfly motifs and artful prints. The collection referenced early-2000s flair with flared shoulders and confetti-like patterns but never felt stuck in the past. A few final gowns—some festooned with over-the-top feathers—proved the label still embraces a theatrical mood when it matters.


UNDERCOVER Fall 2025 Collection
UNDERCOVER Fall 2025 Collection
UNDERCOVER Fall 2025 Collection
UNDERCOVER Fall 2025 Collection
UNDERCOVER Fall 2025 Collection
UNDERCOVER Fall 2025 Collection

UNDERCOVER has continued expanding its reach with a global audience, forging new retail concepts in key fashion cities and working with top-tier partners along the way. This chapter cements Takahashi’s knack for merging subculture and craftsmanship, offering a forward-looking approach that still acknowledges the brand’s punk roots.