A reversible pouch and floral inlays give the Hug bag fresh purpose under the label’s circularity project.
Salvatore Ferragamo chooses Earth Day to show its most grounded gesture yet: “Back to Earth,” a capsule landing today in 26 boutiques and online. Cut from Italian‑grown cotton and fluid silk, each piece is washed with pigment made from marble dust, vegetable charcoal, and the ochre‑rich soils of Tuscany—color that comes straight from the ground rather than a laboratory. It is fashion that looks toward the planet it occupies.
The house’s interest in low‑impact craft reaches back to the 1940s, when shortages pushed Salvatore to trade leather for straw, cork, and hemp. That wartime pragmatism became a mindset and, by 2018, an exhibition called Sustainable Thinking at the brand’s Florentine museum. “Back to Earth” picks up the thread, pairing archival curiosity with present‑day rigour: every cotton boll hails from Apulia or Sicily; every silk reel carries organic certification.
Headline act of the range is a limited Hug top‑handle, re‑imagined by 60 young staffers during Ferragamo’s inaugural Circularity Hackathon. Vegetable‑tanned Tuscan leather, trimmed to LWG Gold standards, forms the bag’s frame; inside, a reversible silk pouch snaps out for a quick mood change. The floral inlays nod to the Kimo sandal of the 1950s—a reminder that adaptability is an old Ferragamo habit.
Footwear comes via a ballet flat that teams the same plant‑tanned leather with a sole pressed from natural rubber, keeping petrochemicals off the dance card. Even the packaging stays on message: recycled paper, recovered cotton, and responsibly sourced wood prove gift boxes can carry their weight without adding to it.
From Milan to Mexico City, Tokyo to Dubai, the capsule is available from April 22. Ferragamo calls it “our first collection dedicated to the Earth,” but the subtext is clear: the conversation has only just started.
