Under Virginie Viard’s steady hand, CHANEL continues to merge timeless codes with a spontaneous, barefoot spin in its COCO BEACH 2025 lineup. This season, the brand delivers a breezy wardrobe designed to glide from midday swims to after-dark outings, all in one fell swoop. It’s not just about bikinis and one-piece suits with pockets (yes, pockets) in gold, pink, and black—there’s also a fresh spin on summer knitwear, pearl accents, and matching swim caps. The entire mood nails that sweet spot between laidback and polished.
A new tweed-terrycloth—a soft, spongy invention for 2025—lends a sporty edge to black-and-white silhouettes. Think pajama-inspired sets with straight trousers and a belted jacket, plus ponchos that tie neatly at the waist. These looks shift easily from sandy shores to city streets, capturing that elusive combination of comfort and poise.
Sun-faded prints of graphic flowers play out on breezy halter tops, sarongs, blouses tied at the navel, and wide-cut trousers, creating a subtle bohemian riff on the house’s signature codes. There’s also a dose of denim in washed blues, from boyfriend jeans to ribbed jackets splashed with “COCO” patches, worn with pastel-hued cotton sweaters.
Monochrome outfits amp up the idea of vacation dressing, whether in sleek bermuda shorts or a light-as-air trench. Parachute pants, capes, and quilted motifs nod to CHANEL’s heritage while leaning forward in a truly functional, no-fuss way. Oversized beach towels, roomy canvas totes, and quilted flap bags keep the vibe youthful, joined by easy-block sandals and hats trimmed with chains.
“From seasonal musts to the House codes, from a sporty vibe to a touch of the bohemian,” as CHANEL describes it, this capsule is tailored to those who chase the sun by day and the after-party by night. If recent runway talk is any clue—CHANEL’s Spring-Summer 2024 show at the Grand Palais Éphémère kept a focus on airy fabrics and fresh takes on classic silhouettes—this beach collection is another step in the brand’s ongoing play between easy glamour and practical refinement. The energy is spirited, the silhouettes are light, and the freedom to mix, match, and make it your own remains at the heart of the House.
