Frank Ocean opens two new Homer stores, one in London, one in LA, just as his jewelry brand drops three new collections.

Frank Ocean is back in the retail space. His fine jewelry label, Homer, has opened two new stores, one in Downtown Los Angeles, the other in London’s Hatton Garden. It’s a notable shift for the brand, which debuted in 2021 with a New York store appointment-only and a website that offered more questions than answers.



The two new locations reflect the brand’s continued evolution. Both were developed in collaboration with New York design studio ANY and mirror Homer’s hyper-considered aesthetic: clinical, neon-tinted, and built for total immersion.




Coinciding with the openings are three new collections. “Frankenstein-Cord,” a collaboration with New York jeweler Barry Kieselstein-Cord, reworks his signature anatomical heart into something bolder, almost industrial. “Sodium” is high-shine minimalism, full of sharp edges and saturated gradients. “Beef Broccoli Life,” by contrast, pulls playfully from comfort food. The names may read absurd, but the craftsmanship, like all of Homer’s output, is exacting, with pieces fabricated in Italy from 18-karat gold, sterling silver, enamel, and lab-grown diamonds.



When Ocean launched Homer, he described it as “heritage as fantasy.” Since then, the brand has quietly carved out its own lane in luxury: not quite street, not quite classic, but absolutely uncompromising.
The new Homer stores are now open in Downtown LA’s jewelry district and London’s Hatton Garden. All three new collections are also available at www.homer.com.