Alex Consani is injecting new life into Converse’s Valentine’s Day lineup. She’s front and center in a playful campaign that flips the usual romance narrative on its head—perfect for anyone rolling their eyes at swipes or stuck on read receipts.
“The new spot features Consani as both the flirty and feminine ‘Love Me’ and the edgy and cool ‘Love Me Not,’ who turn a lonely date night into a real party for one (well, two),” the brand shared. It’s a two-sided celebration of love (or lack thereof) that feels fresh in a sea of dated holiday promos.
Consani puts her signature spin on “the collection’s hero products: an egret, ribbon rose-covered Chuck 70 Hi and a black leather Chuck 70 De Luxe Heel Platform with a silver, heart-studded strap.” According to Converse, the full lineup offers 11 total silhouettes, including “a rosy Chuck 70 lowtop, two embroidered Chuck Taylor All Stars, a patent leather Chuck Taylor All Star Dainty Mary Jane and two Chuck Taylor All Star Lift Platforms.”
It’s a range built for every mood on V-Day. There’s also talk of apparel—romantically accented pieces available for adults and kids. And while Converse is busy elevating classic styles for this drop, the brand continues its sustainability push, with renewed focus on recycled materials and ongoing collaborations (like the Rick Owens DRKSHDW line), proving it’s not just about making a limited-edition sneaker.
This Valentine’s release is a nod to self-expression—yes, even if that means you’re anti-heart-shaped chocolate. Consani’s presence matches the spirit: irreverent, cool, and totally now.
