Calvin Klein is turning up the volume on its expanding world of intimates with a fresh collection of shapewear. After rolling out headline-grabbing campaigns featuring BTS’s Jung Kook and Blackpink’s Jennie, the brand has tapped actor Eve Hewson for this season’s spotlight, marking her first appearance in a Calvin Klein campaign. Shot by Charlotte Wales, the visuals capture Hewson in pieces designed to be worn on their own or layered, reflecting a direction that’s equal parts streamlined and versatile.
In this lineup, minimal silhouettes get a thoughtful twist. Think briefs, bodysuits, and mid-thigh shorts—all constructed with smooth edges, zoned compression that stays put, and a sleek waistband stamped with Calvin Klein’s signature. There’s also a category that pairs mesh lace touches with soft microfiber, bridging the gap between everyday functionality and a hint of allure. It’s all about a fit that feels effortless, whether you’re wearing it under your go-to denim or as a clean foundation for a night out.
The campaign frames Hewson in a new light: poised, cool, and clearly on board with Calvin Klein’s modern spin on shapewear. There’s a sense that both the brand and the actor are reaching for something bolder—wearable confidence, less about constraint and more about a fluid sense of self. This release proves Calvin Klein’s ongoing ambition to push into new territory while maintaining the iconic style it’s long been known for.
Eve Hewson steps into that boundary-pushing spirit seamlessly. And with Calvin Klein’s recent track record of star-studded collaborations, it’s fair to say this latest move keeps the brand’s cultural pulse right where it wants to be: front and center.
