Ferrari’s venture into contemporary luxury continues with the launch of Leclerc’s debut fashion line.
Charles Leclerc, the celebrated Ferrari Formula 1 driver, is venturing off-track with a new fashion capsule created in collaboration with Ferrari’s Creative Director, Rocco Iannone. The limited-edition line will debut on May 21 in Monte Carlo, strategically timed with the Monaco Grand Prix. With this capsule, Ferrari continues its strategic expansion into luxury fashion, leveraging the charismatic appeal of its drivers to widen the brand’s cultural footprint.
The collection directly taps into Leclerc’s off-duty style, emphasizing elevated casual wear designed around the themes of travel and leisure. Each piece balances Ferrari’s signature precision with a laid-back sophistication reflective of Leclerc’s own aesthetic, aiming to resonate with an audience that appreciates luxury’s contemporary intersection with sport.
Available for purchase immediately following its Monte Carlo unveiling, the capsule signals Ferrari’s broader ambition to position itself as a lifestyle brand rather than solely an automotive powerhouse.
