Jonathan Anderson has made it official. After more than a decade shaping LOEWE into a global conversation piece, the Northern Irish designer is stepping away from the heritage Spanish house. During his 11-year run, he juggled irreverent shapes and luxe craftsmanship, infusing the 179-year-old label with a forward-thinking point of view that connected with audiences worldwide.
He revealed his exit on Instagram with a heartfelt tribute to the atelier he’s worked with since 2013. “Eleven years ago, I was given the most incredible opportunity: to write a chapter in a story that is now 179 years old. Since my first day at LOEWE I found kindred spirits in the design studio and the atelier, whose talents were, and still are, second to none. Thank you for sharing your craft,” he wrote. He went on to reflect on his belief in gradual evolution, stating, “a brand is not built on the first show, or even a first year of shows, it’s built slowly season upon season, year upon year, on what is right for a brand.”
Under Anderson’s direction, LOEWE moved from a quietly respected leather workshop to a buzzy label plugged into contemporary culture. The Puzzle bag became a signature that sparked waiting lists, balloon heels brought sculptural twists to runways, and anthurium blooms fastened onto garments in ways that felt both disruptive and deliberate. He also championed Paula’s Ibiza drops, tapping into the brand’s Spanish roots while drawing a younger, global crowd.
Industry whispers suggest he’s bound for Dior to oversee the spring 2026 menswear collection, though nothing has been confirmed. Meanwhile, talk is swirling that the Proenza Schouler duo, Jack McCollough and Lazaro Hernandez, could take the reins next at LOEWE. With LVMH backing the house, there’s no shortage of speculation on how the legacy will continue.
For now, Anderson leaves behind a brand that changed shape under his watch, morphing craft into art and reinvigorating a storied maison. As LOEWE looks to its next era, the impact of his tenure remains visible in every fold, stitch, and silhouette.
