CHANEL adds Kendrick Lamar to its ambassador roster alongside Nyong’o, Qualley and Komatsu.
Lupita Nyong’o, Margaret Qualley, Nana Komatsu and Kendrick Lamar—already familiar voices in the House’s circle. Slim metals trimmed with the double C, chunky acetate ovals and soft‑curve aviators hint at past decades yet feel entirely current, while pearls dot a temple here and quilted arms crosshatch there.
Recalling a decade‑long friendship with the House, Nyong’o notes that “The House of CHANEL was one of my first supporters… CHANEL is an important historical brand, and I’m very happy and proud to add to that legacy.” Her steady gaze matches the sentiment: calm, assured and quietly proud. Lamar answers with understated ease, explaining his involvement: “CHANEL has a timeless legacy and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses.” His words fit the shot: crisp suit, minimal backdrop, one raised brow.
Qualley and Komatsu complete the cast—she vamping a cat‑eye, she tilting an oversized square—yet they let their lenses do the talking while the campaign leans on Nyong’o’s sense of history and Lamar’s cool pragmatism. Sadli keeps the setting spare—no props, just posture—so each remark seems mirrored in the imagery. Together, faces and frames prove eyewear can be shield, calling card and quickfire biography, all at once.
