The group outlines a science-based framework to regenerate key freshwater basins across its global supply chain.
Kering has unveiled its first dedicated water strategy, committing to a net water-positive impact by 2050, with measurable improvements in key regions by 2035. This initiative marks a significant step in the luxury conglomerate’s sustainability efforts, focusing on the interconnected challenges of climate change, biodiversity loss, and water scarcity. By targeting ten priority water basins, including Tuscany’s Arno Basin, Kering aims to enhance water quality, quantity, and accessibility through local collaborations.
The strategy encompasses three core programs which include sourcing water-positive raw materials, implementing a stewardship program to promote water efficiency, and establishing Water Resilience Labs in each priority basin. These labs will serve as hubs for collective action, engaging stakeholders such as suppliers, communities, and public authorities to regenerate freshwater ecosystems. The first lab is set to launch in the Arno Basin in autumn 2025, reflecting Kering’s commitment to on-the-ground transformation.
Kering’s approach is grounded in science-based targets, having been among the first to receive validation from the Science Based Targets Network for nature-related goals. This includes a focus on reducing water use and land footprint, particularly in regions critical to its supply chain. The company’s holistic Climate-Nature-Water nexus approach underscores the necessity of integrated solutions to environmental challenges.
Marie-Claire Daveu, Kering’s Chief Sustainability and Institutional Affairs Officer, emphasizes the urgency of evolving from reduction-only approaches to regenerative practices. By collaborating with local stakeholders and leveraging innovative technologies, Kering aims to enhance resilience within its supply chain and contribute to the broader availability of clean water.
