Lanvin has announced a new collaboration with AS Monaco Basketball’s Roca Team, becoming their official off-court fashion partner. This partnership merges Lanvin’s timeless elegance with the dynamic energy of one of basketball’s most prominent teams.
The alliance harks back to Lanvin’s roots in sportswear; in the 1920s, founder Jeanne Lanvin introduced Lanvin Sports, bridging the gap between fashion and athletics. Now, the maison revisits this heritage on the French Riviera—a region that has long been integral to its story.
To celebrate, Roca Team players Matthew Strazel, Mike James, and Elie Okobo appear in a series of intimate black-and-white portraits wearing Lanvin classics. Throughout the upcoming seasons, the players will don the brand’s DDB1 sneakers and signature suits, infusing their off-court style with Parisian sophistication.
“Lanvin is pleased to deepen its connection to Monaco through its partnership with AS Monaco Basketball—a team that inspires both locally and on the global stage. The exemplary athleticism and team spirit that drive their success resonate with Lanvin’s own commitment to excellence. As Madame Lanvin herself understood over a century ago, the worlds of fashion and sport find common ground, creating powerful cultural synergies,” says Siddhartha Shukla, Deputy CEO of Lanvin.
AS Monaco Basketball is celebrated for its competitive spirit, consistently appearing in top-tier French and international championships. This collaboration underscores the natural synergy between high fashion and elite sports.
“Our mission is to deliver the ultimate Hoops Royal experience to our fans—where basketball intersects with glamour, high fashion, and unparalleled entertainment. Partnering with Lanvin, who shares this vision, is essential to realizing our aspirations. I am convinced this marks the beginning of a long-term relationship, where together we will craft stories that reveal the beauty of this project,” says Oleksiy Yefimov, General Manager of AS Monaco Basket.
Lanvin’s connection to the Riviera dates back to the early 20th century when Jeanne Lanvin opened her first boutique on Cannes’ iconic Boulevard de la Croisette. With boutiques in Monaco and plans to renovate the Cannes location in 2025 after a reopening earlier this year, the brand continues to embrace the region’s blend of sophistication and creativity. This partnership with AS Monaco Basketball reaffirms those deep ties.
As fashion and sport continue to intertwine, Lanvin and AS Monaco Basketball are setting a new standard for elegance both on and off the court, celebrating a shared commitment to excellence and innovation.
