Levi’s is giving denim a subtle but undeniable twist with Blue Tab. It’s not just a line, it’s a shift into a sleeker aesthetic that still carries that rugged heritage. Blue Tab stands apart as the polished relative to the brand’s playful Orange Tab, drawing on Levi’s decades-long know-how and stepping into a new era of design.
There’s an array of silhouettes that rethink the classics. The Marker Loose jean, echoing the spirit of the 501 and 511, feels intentionally relaxed but with a sharper edge. The Marc Ruth Jacket and that timeless fishtail parka join Blue Tab’s staples, alongside the Blue Tab™ Type I Jacket, chambray work jackets, and weighty tees. Each piece is built with a modern spin on Levi’s storied workwear vibe.
Levi’s has been exploring fresh territory in recent years, from environmentally conscious campaigns like “Buy Better, Wear Longer” to star-powered collaborations. Blue Tab feels like a natural extension of the brand’s commitment to evolving responsibly—melding textiles such as selvage denim and napped finishes while holding on to that no-fuss Levi’s spirit.
Blue Tab is slated to launch on January 31.
