The Italian tennis player joins Julianne Moore, Jacob Elordi and the rest of Bottega Veneta’s ambassador roster as the house’s newest signing.
Lorenzo Musetti stepped onto Wimbledon’s famed grass in a crisply cut intrecciato leather bomber, trading the usual pre-match windbreaker for a piece straight from Bottega Veneta’s ateliers. The look delivered the kind of fashion forehand that instantly travels from court feeds to style mood boards.
The 23-year-old enters the tournament ranked sixth in the world, yet on this occasion his sartorial ranking mattered just as much. By naming him global ambassador, Bottega Veneta places Musetti alongside Julianne Moore and Jacob Elordi, reinforcing the house’s preference for talents who move culture rather than chase trends.
If the jacket felt familiar, it is because Musetti headlined “Craft Is Our Language,” the campaign marking 50 years of the intrecciato weave. Shot by Jack Davison, the black-and-white images focused on hand gestures, an elegant nod to the precision both tennis and leatherwork demand.
Chief executive Leo Rongone often describes intrecciato as the brand’s beating heart, evolving each season through shifts in scale and color. On Musetti’s jacket, the weave appears subtly oversized, a reminder that sportwear and luxury are no longer separate wardrobes but points on the same style spectrum.
Polaroid frames him, Paris put bronze around his neck, and now Bottega signs on. Musetti’s style credentials are certified; Wimbledon will test how far they travel.
