After dressing Rihanna and Dua Lipa and debuting her first runway show in Paris, Meryll Rogge wins the 2025 ANDAM Grand Prize and €300,000.
Meryll Rogge has secured the fashion industry’s top honor: the 2025 ANDAM Grand Prize. The win marks a significant milestone for Rogge, who narrowly missed the same award last year. True to form, the Belgian designer keeps her reaction measured: “Honestly, we just said it like it is, I didn’t really change much from last year. We evolved and grew a lot,” she says.
Rogge’s quiet confidence comes after a standout year, including becoming the first woman named Designer of the Year at the 2024 Belgian Fashion Awards and reaching the finals of the Woolmark Prize. Her designs have captivated industry icons like Dua Lipa, Chloë Sevigny, and Rihanna.
Her Paris runway debut in March represented a major leap forward. The ANDAM jury praised her vision, highlighting her modern approach to femininity and unexpected touches.
Rogge already knows how she’ll spend the €300,000 prize. The priority is growing direct-to-consumer e-commerce, a clear but untapped opportunity. “We get tons of website traffic and messages, but we haven’t had the resources to act on it,” she explains. Communication and accessories, particularly footwear and leather goods, are also part of her strategy.
From Antwerp art student to lead roles at Marc Jacobs and Dries Van Noten, Rogge’s trajectory prepared her perfectly for running her own label in Ghent, Belgium.
Alongside Rogge, Special Prize winner Alain Paul and Pierre Bergé Prize recipient Burc Akyol earned significant recognition. Paul, who honed his skills at Vetements and Louis Vuitton before launching his own label, will also benefit from mentorship by industry heavyweight Sidney Toledano.
Akyol, known for precision tailoring and gender-fluid aesthetics, will be mentored by Ami’s Alexandre Mattiussi. Sarah Levy, winner of the Accessories Prize, will be guided by Sophie Delafontaine of Longchamp, while Losanje previously won the Innovation Prize for its circular textile initiative.
Toledano noted the winners’ readiness to scale: “They’ve hit that critical size. They’re fine independently, but they want, and need, to scale up. We’re here to help them make that happen.”
