The renovated space features an artfully homey interior and an exclusive upcycled capsule by Oscar-winning designer Catherine Martin.
Miu Miu has reopened its London flagship on New Bond Street, unveiling a reimagined boutique concept centered on “cultural exchange, community, and conversation”. The Prada Group-owned label has transformed the 7,500-square-foot store into a warm, welcoming salon intended to foster conversation and community over traditional ostentation.
To mark the relaunch, the New Bond Street boutique is offering a global exclusive preview of the new “Miu Miu Upcycled” collection co-designed with Oscar-winning costume designer Catherine Martin. The revamped interior balances industrial touches like metal flooring and bright lighting with signature powder-blue walls, warm wood accents and vibrant pops of color, ensuring the modern minimalism feels inviting.
The relaunch will be formally celebrated on June 12 with a special event at the store, transforming it for one night into “Miu Miu Club London 2025”. British rapper Little Simz is curating the evening and will perform live before the party moves to KOKO, a storied music club in Camden.
This relaunch follows Prada Holding’s hefty £250 million purchase of the entire 150 New Bond Street building, signaling a confident bet on Miu Miu’s long-term future in London.
