Backed by The Independents, the Paris and London agencies combine teams and clients, turning long-running collaboration into merger.
Lucien Pagès Communication has set its sights on London, folding Adam Iezzi’s boutique agency AIPR into a joint venture backed by global player The Independents. The move extends Pagès’s Paris-born influence across the Channel while giving Iezzi an anchor on the Continent.
The Independents, which bought Pagès’s firm last December, is financing the deal; neither party disclosed figures. What is clear is the combined reach: two offices, one hundred staffers and a client roster that has long overlapped in fashion’s front rows.
Visual identity arrives first. For the UK launch, M/M Paris has tweaked Pagès’s familiar Scrabble-tile logo so that AIPR slots neatly into the grid—an understated signal that the two agencies now answer the same switchboard.
“This merger is formalising something that already exists,” Iezzi told Business of Fashion, noting that observers often mixed up the two founders long before paperwork entered the chat. Pagès agrees, chalking up the confusion to a shared, bone-dry humour.
That humour guided the secret talks: Pagès tagged the negotiations “Project Confide in Me,” borrowing both a Kylie Minogue hit and a wink at Iezzi’s Melbourne roots. Expect the song to resurface on karaoke night when the full team gathers in Paris during men’s fashion week this June—proof that the new partnership is already in full voice.
