JOOPITER Marketplace debuts with Pharrell’s own wardrobe staples and rarities from Tom Sachs, Lorraine Schwartz, and more.
Pharrell Williams is widening JOOPITER’s reach. The musician and Louis Vuitton men’s creative director is adding a fixed-price marketplace to the auction site he founded, answering what he sees as a growing appetite for immediate transactions in a cooling art market.
Reported by WWD, the new section debuts with objects selected from Williams and a tight circle of longtime collaborators—artist Tom Sachs, jeweler Lorraine Schwartz, curator Easy Otabor, and music executive Steven Victor—each piece carrying the same provenance-heavy allure that helped JOOPITER’s early auctions gain traction.
“Over the past three-and-a-half years, JOOPITER has built an incredibly loyal following of collectors through our auctions who are also hungry for a proposition that’s more instant,” chief executive officer John Auerbach said in a statement. “We’ve built JOOPITER Marketplace to meet this demand, expand our community, and introduce sought-after items that only JOOPITER can bring to market.”
Headlining the first drop is a black Vivienne Westwood Buffalo hat—Pharrell’s own signature silhouette—priced at $630. The musician also parts with a pair of customized black Timberlands tagged at $4,200 and a sample white Billionaire Boys Club polo, complete with the original stains from his 2003 “Frontin’” video, listed for $735.
The consignment extends beyond Williams’s wardrobe. Lorraine Schwartz is offering an Hermès Ostrich Tri-Color Birkin 35 with palladium hardware for $36,900 and pieces from her Elizabeth Taylor trove. An RSVP Gallery x Off-White x Nike T-shirt appears at $285, alongside additional works tied to Virgil Abloh’s legacy.
“JOOPITER was founded to not only introduce a new voice into the auction landscape, but to recalibrate what it means to be a collector,” Williams said. “With JOOPITER Marketplace, we are bolstering our founding principles by expanding our ecosystem. We are excited to bring these objects to the world.”
With items that blur the line between pop-culture memorabilia and blue-chip collecting, the marketplace signals JOOPITER’s next move: meeting fans where they shop, one buy-now icon at a time.
